Mumbai: On day two of the Cannes Lions International Festival of Creativity, India has acquired 13 shortlists across five categories. This takes the tally of shortlists for the Indian contingent to 70.
The agencies that have obtained these shortlists include Ogilvy India, Leo Burnett India, VMLY&R, L&K Saatchi & Saatchi and Enormous Brands. There were no shortlists from India in the sixth category – Creative Commerce.
The day two shortlists include:
Creative Effectiveness -
· Ogilvy (three shortlists) - Shah Rukh Khan – My Ad – Mondelez India for Cadbury Celebrations
· Leo Burnett (one shortlist) - The Missing Chapter for P&G
Creative Business Transformation -
· VMLY&R/VMLY&R Commerce (two shortlists) - Suvidha Centre for Unilever
· Leo Burnett (one shortlist) - Lay’s Smart Farm for Lay’s
Film Lions -
· L&K Saatchi & Saatchi (one shortlist) - Restaurant for Zepto
L&K Saatchi & Saatchi (one shortlist) - Airport for Zepto
· Enormous Brands (one shortlist) - Asahi India Glass Robbery – for Asahi India Glass
Creative Strategy -
· Leo Burnett (two shortlists) - The Missing Chapter for P&G
Mobile Lions -
· Brand David Communications & Ogilvy Mumbai (one shortlist) – Talking Memes for Fiama