Mumbai: Daawat Basmati Rice has created a unique occasion for Biryani lovers across the World by celebrating World Biryani Day across the globe on the first Sunday of every July, this year on 2 July. Daawat Basmati Rice is providing an opportunity to all Biryani lovers to express their adoration for this dish that has distinctive Indian flavours but still enjoys universalized appeal across countries and cultures. This day calls for Biryani Lovers across the world to celebrate this exemplary dish by enjoying Biryani with their friends and family in their own inimitable ways and keep the Biryani mania going.

Many of the popular dishes from multiple cuisines have their own dedicated day. This has inspired Daawat Basmati Rice to coin ‘World Biryani Day’ to celebrate the world’s most favourite dish. 

Speaking on the occasion, LT Foods Ltd. CEO- India & Far East Market Ritesh Arora said, “Biryani is more than a product, it is a celebration of being together. The love for Biryani is truly universal cutting across countries & cultures, transcending all age groups. As one of the leading Global Basmati Rice brands, Daawat believes Biryani should have a special day, an occasion to celebrate this delectable iconic dish, an appetite for which can almost never be satiated. LT Foods is committed to facilitate the consumers to celebrate World Biryani Day with its flagship variant Daawat Biryani and recently launched Daawat Biryani Kit. Biryani Day ko aaiye, jashn ke iss din ko biryani ke saath banaiyein aur manaiyein.”

To create awareness of World Biryani Day, Daawat Basmati Rice will be launching an extensive 360-degree multi-country digital campaign supported by a television, Digital, radio campaign, an outdoor and an influencer both national and regional marketing initiative, which will all culminate on 2 July with on-ground events as well.