Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 25, i.e. 17 June to 23 June 2023. As per data for the all India 2+ target group, STAR Maa is the most watched channel in India with an average minute audience (AMA) of 2524.39(000). It was followed by Sun TV at 2433.53(000) AMA, STAR Plus at 2340.32(000) AMA, Goldmines at 1779.29(000) AMA, and Zee Telugu at 1707.08(000) AMA.

The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes. In the Hindi-speaking market (HSM), STAR Plus emerged as the most-watched channel at 2259.71(000) AMA, followed by Goldmines at 1750.56(000) AMA, Dangal at 1698.29(000) AMA, SONY SAB at 1636.57(000) AMA and STAR Pravah at 1508.04(000) AMA.

In the South market, STAR Maa was the most-watched channel at 2470.1(000) AMA, followed by Sun TV at 2408.35(000) AMA, Zee Telugu at 1683.97(000) AMA, STAR Vijay at 1514.35(000) AMA and Zee Kannada at 1325.07(000) AMA.

In the Maharashtra/Goa market, Star Pravah was the most-watched channel at 1494.46(000) AMA, followed by Zee Marathi at 431.61(000) AMA, SONY Sab at 422.69(000) AMA, Colors Marathi at 407.71(000) AMA and STAR Plus at 327.14(000) AMA.

In the West Bengal market, STAR Jalsha was the most-watched channel with 900.69(000) AMA, followed by Zee Bangla at 715.61(000) AMA, Colors Bangla at 148.31(000) AMA, Jalsha Movies at 134.08(000) AMA and SONY Aath at 116.49(000) AMA.

In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, Sun TV was the most-watched channel at 405.76(000) AMA followed by STAR Plus at 358.11(000) AMA, STAR Vijay at 322.85(000) AMA, Colors at 302.17(000) AMA and STAR Pravah at 297.47(000) AMA.