Mumbai: Kaun Banega Crorepati is a game show synonymous with the evolving ambitions and dreams of the Indian people and the 15th season of this much-loved gameshow promises to enthrall viewers with an all-new avatar. India has embraced change; a change that fosters growth, a change that has rehauled our mindset and a change that drives new aspirations. And mirroring this transformation is the nation’s biggest game show, Kaun Banega Crorepati.
KBC is a format that celebrates knowledge and empowers individuals to dream big. Over 14 seasons, and nearly 1,100+ episodes, this show has transcended socioeconomic boundaries, age groups, and geographical barriers, becoming a cultural phenomenon that celebrates Indians who aim high.
Sony Entertainment Television has launched a promo that celebrates this spirit of change.
‘Badal raha hai desh, badal raha hai Kaun Banega Crorepati’ - host Amitabh Bachchan mesmerizes the nation with his lyrical narration of the captivating campaign video. His poetic rendition of the promo dialogues was set to the upbeat music composed by Rohan – Vinayak which culminated in Bachchan humming the iconic tune of the reality quiz show.
The megastar’s deep baritone complements his musical delivery through the promo, in which the expression naye armaan, nayi muskaan, naye aasmaan liye sets the stage for Kaun Banega Crorepati Season 15, jald hi ek naye roop mein.
Sony Entertainment Television, Sony SAB, PAL, and Sony MAX movie cluster - business head Neeraj Vyas said, “Kaun Banega Crorepati is a legacy brand, and in tune with the changing times – its 15th edition will embrace the transformation that we are all experiencing in this new India. A flagship show for Sony Entertainment Television, KBC will soon return in an all-new exciting avatar, the elements of which will be unveiled in the coming weeks, and it is sure to capture the imagination of the entire nation. This season will also welcome new opportunities for brands to drive innovation and build engagement with audiences across the spectrum. The recently launched campaign film sets the tone for KBC, ek naye roop mein and the fan favorite format, helmed by the legendary Amitabh Bachchan, will continue to foster cohesive family viewing.”
