Shemaroo Umang's 'Gauna Ek Pratha' - a riveting saga of tradition and triumph unfolds

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Shemaroo Umang's 'Gauna Ek Pratha' - a riveting saga of tradition and triumph unfolds

The original primetime show celebrates the power of women with its impactful narrative.

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Mumbai: Shemaroo Umang is all set to captivate audiences with its latest show 'Gauna Ek Pratha.' This engrossing drama delves deep into the realms of tradition and showcases the indomitable spirit of women. Scheduled to premiere on 10 July, the show will grace the screens every Monday to Saturday at 9:30 pm on Shemaroo Umang.

'Gauna Ek Pratha' transcends mere entertainment, immersing us in the sacred Hindu tradition of Gauna. This age-old ceremony symbolizes the journey of a married woman, as she leaves her parental household and steps into her husband's home, a revered ritual still observed in certain regions of India. Through this poignant portrayal, we follow the extraordinary odyssey of Gehna and Gaurav, childhood sweethearts whose lives take an unexpected turn when Gaurav sets off to chase his dreams, leaving Gehna behind. Fueled by an unyielding love, Gehna embarks on a quest to find her husband, encountering Urvashi, whose presence brings forth unforeseen complexities. As their destinies intertwine, a startling secret emerges, challenging Gehna's unwavering faith in their shared future. Amidst the shackles of societal norms and expectations, Gehna summons the courage to defy traditions and orchestrate her own Gauna. With an array of enthralling twists and turns, the show poses the profound question: Can Gehna's love and Gaurav's aspirations find a harmonious balance? Watch the intriguing narrative unfold on Shemaroo Umang, premiering from 10 July.

Speaking on the imminent release of the show, Shemaroo Entertainment COO - broadcasting business Sandeep Gupta shared his heartfelt sentiments, "At Shemaroo, our mission is to present impactful stories that resonate with society. We take great pride in showcasing shows that are led by strong women, fostering dialogue and embodying the true essence of women's empowerment. Through 'Gauna Ek Pratha,' we aim to deliver not only an entertaining experience but also challenge the prevailing societal conventions that hold us back. We warmly invite everyone to join us on this transformative storytelling journey as we persistently strive to deliver content of great significance."

The show marks yet another milestone for Shemaroo Umang and solidifies their unwavering commitment to providing exceptional content that not only entertains but also enlightens, leaving an indelible mark on the hearts and minds of viewers. With an extraordinary cast and an engaging storyline, 'Gauna Ek Pratha' promises to transport you to a world of wonder and inspiring profound conversations. that resonate long after the credits roll.