Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

In this week’s session, we have Chalkboard Entertainment creative head (non fiction) Shiv Sethuraman.

Sethuraman is one of India's best-known advertising leaders. An illustrious career spanning over two decades and several countries has seen him lead Ogilvy in France, TBWA in India, and Samsung’s agency across South-West Asia.

During this time, he has built some of the most memorable brands and campaigns including Cadbury, Adidas, Nestlé & Coca-Cola. He is, most notably, associated with creating Louis Vuitton's first global campaign in 2007 which continues to be one of the most awarded marketing campaigns globally.

So, without further ado, here it goes…

• Your mantra for Life
  It’s all about the process. 

• A Book you are currently reading?
  The Age of Vice by Deepti Kapoor 

• Your Fitness mantra, especially during the pandemic?
  The same that it has been for the last twenty years – eat sensibly and exercise every day. 

• Your comfort food?
  Mom’s daal, rice and home made ghee.

• When the chips are down a quote/ philosophy that keeps you going?
  Will it matter in 5 years from now? If it won’t, don’t fret it. You’ll be surprised at how many things don’t really matter. 

• Your guilty pleasure? 
  Cake

• When was the last time you tried something new?
  Learning Calisthenics this year. 

• A Life lesson you learnt the hard way?
  Persistence matters more than most other things in life.

• What gets you excited about life?
  The ability to shape it with your actions. 

• What's on top of your bucket list?
  To go cage diving with a great white.

• If you could give one piece of advice to your younger self, what would it be?
  Don't give up so easily on people.

• One thing you would most like to change about the world?
  Man's arrogance that the planet is built for him.

• An activity that keeps you motivated / charged during tough times?
  The gym is my happy place. In good times and bad.

• What lifts your spirits when life gets you down?
  Gulab jamun

• Your go-to stress buster?
  Any of the following: Hera Pheri or Andaaz Apna Apna or Welcome.