Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 28, i.e. 8 July to 14 July 2023. As per data for the all India 2+ target group, STAR Maa is the most watched channel in India with an average minute audience (AMA) of 2745.67(000). It was followed by STAR Plus at 2430.29(000) AMA, Sun TV at 2415.74(000) AMA, Dangal at 1792.69(000) AMA and Goldmines at 1784.78(000) AMA.

The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes. In the Hindi-speaking market (HSM), STAR Plus emerged as the most-watched channel at 2351.28(000) AMA, followed by Dangal at 1784.32(000) AMA, Goldmines at 1752.35(000) AMA, Colors at 1738.12(000) AMA and SONY SAB at 1717.75(000) AMA.

In the South market, STAR Maa was the most-watched channel at 2693.63(000) AMA, followed by Sun TV at 2392.4(000) AMA, Zee Telugu at 1636.7(000) AMA, STAR Vijay at 1474.66(000) AMA and Zee Kannada at 1399.82(000) AMA.

In the Maharashtra/Goa market, Star Pravah was the most-watched channel at 1540.29(000) AMA, followed by Zee Marathi at 459.48(000) AMA, Colors Marathi at 438.49(000) AMA, SONY Sab at 424.25(000) AMA, and STAR Plus at 345.52(000) AMA.

In the West Bengal market, STAR Jalsha was the most-watched channel with 912.22(000) AMA, followed by Zee Bangla at 750.01(000) AMA, Jalsha Movies at 158.15(000) AMA, Colors Bangla at 149.52(000) AMA, and Colors Bangla Cinema at 126.07(000) AMA.

In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, Sun TV was the most-watched channel at 430.53(000) AMA, followed by STAR Plus at 365.41(000) AMA, Colors at 348.43(000) AMA, STAR Vijay at 316.06(000) AMA and STAR Pravah at 305.63(000) AMA.