MUMBAI: Tata Sky, the direct-to-home (DTH) operator, has signed an agreement with Rovi Corporation, a digital entertainment technology solutions provider company for Analog Copy Protection (ACP) technology.

ACP technology helps prevent the unauthorised use of broadcasted content.
 
Tata Sky will deploy ACP technology from Rovi in all its set-top-boxes to help protect against unauthorised content copying.

ACP, a technology that is transparent to viewers, significantly distorts copies made on any VHS and DVD recorders.

Tata Sky chief technology officer Yigs Riza said, “It is important that Tata Sky protects the broadcast content. Our content partners make significant investments in creating high quality and high value content, thus it is important that we ensure that revenues are not lost through unauthorised copying that compromises the value of their content.” 
 
Rovi Corporation EVP, Product Management and Marketing Corey Ferengul said, “To enable the growth and development of TV services in India, it is important that broadcasters adopt technology that helps to prevent unauthorised use of content and helps ensure that authorised use of content is correctly monetised. We are pleased to work with Tata Sky and to help them protect their partners’ content and revenues.”