Mumbai: LTN, the industry leader in transformative media technology and video transport solutions, has appointed Martin Wacker as the company’s new sales director for the DACH region.

Wacker is a seasoned media industry veteran with over three decades of experience in business development, digital transformation, operations, advertising, as well as content production and distribution. He has held leadership roles across various reputed German broadcasters, production companies, and digital media technology providers, including Adstream, Wildmoka, and Backlight.

Wacker is working on increasing LTN's market presence and serving the growing client base in Germany, Austria, and Switzerland. In his new role, Wacker will be steering LTN's commercial expansion across the DACH region, fostering customer success, initiating new relationships, and propelling business growth for a range of media clients, including public service broadcasters, content owners, and sports rightsholders.

Wacker commented, "LTN is an industry pioneer and I am thrilled to be part of this dynamic team. My immediate focus will be on increasing brand awareness, growing our client base, and establishing LTN as a de facto standard in the market. As media companies grapple with tightened budgets and the increasing need for multi-platform content distribution, LTN's industry-leading, intelligent IP video transport network can help them effectively streamline their workflows while maximizing reach and monetization."

EVP chief revenue officer Chris Myers commented, "Martin is a respected figure in the media technology space. His vast experience and unique skillset will be invaluable in expanding our footprint in the DACH region."

With the addition of Wacker to its team, LTN reaffirms its commitment to driving growth, supporting customer success, and delivering future-proof IP-first media solutions to the EMEA region.