Pocket52 unveils 'Ab Club Badalne Ka Time Aa Gaya' campaign

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Pocket52 unveils 'Ab Club Badalne Ka Time Aa Gaya' campaign

Launched the new desktop app with enhanced features, fresh UI, and customization options.

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Mumbai: Pocket52, one of India’s leading online poker brands and title sponsor of the Poker Sports League (PSL), is thrilled to announce the launch of its newest thrilling campaign 'Ab Club Badalne Ka Time Aa Gaya' offering an elevated poker experience to all users. With this, Pocket52 aims to captivate poker-playing audiences by introducing a plethora of exciting new developments within the platform. The campaign embodies the spirit of change and innovation, offering an unparalleled and immersive gaming experience to poker enthusiasts, bolstered by an ever-growing community of passionate players.

Poker platforms foster a unique sense of identity to their users, where players find themselves immersed in a rush of achievements, challenges, and victories. In recognition of the evolving subculture surrounding online poker where many individuals are often considered underdogs, this campaign aims to showcase the glory of their skills and a sense of camaraderie amongst like-minded enthusiasts.

The campaign features a multitude of activities. To build credibility and expertise within the poker community, it introduces India’s leading poker champions – Laksh Pal Singh, Dhaval Mudgal, Raghav Bansal and Simran Malhotra as Pocket52’s ‘Poker Pros’. It also announces several other mega multi-table tournaments with grand prize pools on the platform and the launch of the brand’s new desktop application with an all-new experience - enhanced features, a regenerated interface, multiple lingo options, and much more. Lastly, the brand has also launched three engaging films featuring celebrities Raghu Ram, Sharat Saxena and Mushtaq Khan. The films are streaming on Jio Cinema and other social and OTT platforms.

Commenting on the launch, Pocket52 director Nitesh Salvi said "We need to embrace the winds of change, as now is the time to revamp the Indian poker landscape. Beneath the surface of virtual tables and digital cards lies a rich tapestry of human interactions, skill-building, and a sense of community.  Pocket52's 'Ab Club Badalne Ka Time Aa Gaya' campaign brings forth a new era of excitement with which, we want to bring a fresh perspective which has innovation at its heart. Offers like our cutting-edge desktop app, exhilarating high-value tournaments, and cash game features are just the start. We're here to excite and empower players with rousing opportunities, generous rewards, and a truly immersive poker experience like never before."

The ‘Ab Club Badalne Ka Time Aa Gaya’ campaign is live across Pocket52’s website, social media platforms, YouTube channel, JioCinema and other select OTT platforms.