Mumbai: Close on the heels of completing two successful years, Times Now Navbharat makes a strong impact in the Hindi News genre by achieving yet another milestone, crossing a staggering 5 million subscribers on YouTube. A testament to the channel’s content leadership and its growing influence in the digital landscape, the channel secured a remarkable 21 per cent surge in viewership on YouTube and garnered an impressive 400+ million video views along with a massive 3.8 billion impressions in July.
With its innovative content formats, distinctive and bold style of journalism that is firmly based on credible, accurate and decisive news reporting, Times Now Navbharat’s impact reverberates across its digital platforms, leaving an indelible mark on millions of viewers. Witnessing an extraordinary 69 per cent increase in views on Facebook and an impressive, combined video growth of 39% on both YouTube and Facebook, the channel’s digital prominence continues to surge ahead.
Strongly equipped with the fastest news, exclusive news breaks and most viewed prime-time shows - News Ki Pathshala and Sawal Public Ka, the channel has built a strong resonance with the viewers, driving high-decibel engagement across platforms. With a series of digital exclusives that integrates the channel’s broadcast, Times Now Navbharat has been offering well-rounded insights on every major news break such as Manipur Violence, Seema Haidar incident, Chandrayan 3 launch.
Times Network COO - digital business & president Rohit Chadda said, “This achievement serves as an impressive feat for Times Now Navbharat as we celebrate 2 years in creating disruptive news content. The unparalleled innovative & interactive show formats have strongly positioned the channel as the preferred destination for Hindi news on digital platforms. As we move forward, we are excited to explore new avenues of engagement and set even higher benchmarks in the dynamic space of digital news."
Commanding an unyielding digital presence, the channel’s prime-time shows "Sawal Public Ka" and "News Ki Pathshala" captivated viewers, garnering an extraordinary 780 million video views across various digital platforms (YouTube, Facebook and Instagram).
Data Source: Yt studio (YouTube), Crowdtangle (Facebook), Creator studio (Instagram)
