Mumbai:  Myprotein has announced its upcoming Independence Day campaign, titled "Tareeke Anek, Maksad Ek." The campaign aims to honour the diversity within the fitness community, where individuals from all walks of life contribute to making India a healthier and fitter nation. In line with the campaign, Myprotein will also open up exclusive discounts on the occasion of Independence Day and will also launch their new product range, namely, Keventers butterscotch & a variety of Clear Whey flavoured products. The sale will be live from 14 and 16 August 2023.

Encompassing a wide range of individuals, "Tareeke Anek, Maksad Ek" is a nod to fitness in all walks of life. From athletes representing the nation in international competitions like the Olympics, to Mothers looking to raise their children with a health-conscious mindset, the vision is to unite and celebrate the diversity and dedication to making a fitter India.

Partnering with Indian athletes & influencers like Jayesh Rane, Mukesh Gahlot, Jeet Selal, Sonali Swami, Shilpa Thapa, Rashmi Rai, Afreen Hyder & more, the campaign features some of the brightest and biggest stars in various disciplines across Football, Basketball, Cricket, Taekwondo, MMA & the Fitness community.

Having spearheaded the nutrition needs of the country for the past four years, "Tareeke Anek, Maksad Ek" will seek to push ahead and further motivate Indians to living their fittest lives.

Speaking about the initiative, Myprotein emerging markets & regional marketing manager Sanya Chhabra said, “Myprotein is thrilled to launch the 'Tareeke Anek, Maksad Ek' campaign, where we celebrate the incredible diversity of the fitness community in India. Our vision is to create a global health movement and engage Indians to live healthier & more fulfilled lives. Through this campaign, we aim to inspire and bring together individuals from different backgrounds, united by their passion for fitness and love for their country.”