Mumbai: Jos Alukkas has been honoured with the esteemed "Best Retail Promotion of the Year 2023" award by Retail Jeweller India. This prestigious recognition is a tribute to Jos Alukkas' extensive campaigns that have effectively promoted HUID along with its myriad advantages to consumers across the country. Jos Alukkas holds the distinction of being the first jewellery group to release an advertisement aimed to raise HUID awareness. Continuing their pioneering efforts, Jos Alukkas organised the country's first HUID Exchange Fest.

The award was received by the Jos Alukkas managing directors Varghese Alukka and John Alukka at the Retail Jeweller India Awards 2023 held in Mumbai.

In its journey since inception, Jos Alukkas has remained a customer-focused jeweller, a frontrunner in spearheading multiple projects to empower customers with information on BIS-916 and now, HUID dissemination and promotion. Jos Alukkas laid out plans, that have not just awakened the customers’ knowledge but have started an extensive rush in the country.  This is natural for a group that has the distinction of being the first jeweller to introduce BIS-916 stamped gold jewellery to their customers.

“We have always taken up and implemented the central government measures and reforms related to gold, which has benefited the consumers a lot. We will always take it as a mission to ensure pure gold,” said Jos Alukkas chairman Jos Alukka.