Mumbai: A chatbot is a software application that aims to mimic human conversation through text or voice interactions. Modern chatbots are typically online and use artificial intelligence (AI) systems that are capable of maintaining a conversation with a user in natural language and simulating the way a human would behave as a conversational partner. Such technologies often utilise aspects of deep learning and natural language processing, but more simplistic chatbots have been around for decades prior.
Chatbot. team, an innovative interface company, is transforming the way advertising and marketing businesses flourish in the digital landscape.The platform stands out by providing an easy-to-use visual builder, configurable templates, and seamless integration with various communication channels, all without the need for coding expertise. The company leverages natural language processing and machine learning algorithms to comprehend consumer inquiries and deliver personalised replies, thereby facilitating impactful marketing campaigns and increasing conversion rates.
Indiantelevision.com caught up with Chatbot.team founder Ashish Yadav, where he shares additional information on how his company deploys chatbots for various sectors and much more…
Edited excerpts
On Chatbot.team simplifying the process of creating and deploying chatbots for businesses
The conventional chatbots used by companies earlier involved in replying to customers’ queries involved the making of codes at the backend and then the replies were provided to the customers which was a pretty cumbersome task. As against that the ‘No code chatbots’ deployed by Chatbot.team involves a simple drag and drop process with which you can easily make a bot flow which saves a lot of time and manual efforts and the process is extremely simplified.
On the key features which make your Chatbot company different from others
The key differentiators that sets us apart from other companies is our ability to curate groundbreaking Website chatbots, Whatsapp Automation systems, Open Integration: Lead nurture, Customer Engagement and Customer Support systems and novel Green Tick features. With such a bootstrap company making its presence felt in the market for the first time, this is also a key differentiator.
Our company’s main objective is to facilitate engagement with the customers. We support organizations’/companies’ various departments such as Sales, Support, Lead Generation and Payment collection departments by creating and customizing our Chatbots at the deepest level and with maximum accuracy using Keyword Targeting. As a result, we help the Sales Department to increase their leads, and also help the team by supporting and guiding them with Customer queries.
With regards to the Sales Department, where we have to generate leads in a situation where Google Ads are very popular, we use Chatbots to generate more leads. If the lead generation is done by Facebook and Google, they take more service charge and function by their own will and algorithm. Our Chatbots help the clients who cannot maintain contact with the Sales, to retrieve the communication between them.
We also provide IT infra plug and play feature along with customer tech environment. We manage every step of questions and answers via variables from these reports and users can analyze their customer behavior via chatbots. We provide alternative for traditional lead generation via performance marketing.
As for marketing, the biggest flex is that no one can know whether any Customer is re-targeted. But with the use of our Chatbot, it is possible to do so by directly linking with the CRM.
On Chatbot.team utilising Natural Language Processing and Machine Learning algorithm to provide Personalized replies
Before sending personalized messages, we must understand that it is the agents who take care of the management process. The agents engage with the customers and after that the work goes to the Reporting Manager. In order to stop the process from going to the Reporting Manager, the use of NLP is essential. Also, if the customer uses some foul language and the Agent reads it directly, he might get annoyed for which public image might be at stake and vice versa. To avoid this situation, NLP is also used. In terms of Personalized messages, we make the bots read the documents. If any sort of question arises from the customer like "The Skin of my face is dry, so what products should I use?", we can use Personalized replies to guide the customer. Another question such as "I want to study in the UK” the bot will ask regarding the course and then recommend the Universities and likewise recommend the places of accommodation. This is how NLP is used in machine learning.
On the benefits of taking services for users specifically for Customer Support
As previously said, Customer Support and Lead Generation are one of the key pillars of the company. Traditional SEO is a very time consuming process so using chatbots we can retarget a single user multiple times by directly targeting clients’ data set into leads.
If there are 200 customers and we give them data worth 1 lakh, a huge amount of time will be consumed. In this case, if we use personalized messages, the Process of highly qualified lead generation will be much more rapid. Moreover, the process is pocket friendly as we can avail one lead worth Rs 20 or Rs 25 where the lead could be Rs 80, Rs 100 or Rs 150.
So also we can create workflow for customers according to their behaviour and interest.
On Chatbots revolutionising digital marketing and advertising companies
When the personalised messages with the Chatbots are getting over, at the end, testimony can be done dynamically.
In conclusion, coding is not easy and it takes a good amount of time. However, once it is done, many departments look forward to this Chatbot development to help them by creating engagement in their respective fields.
On collaboration plans with other Chatbot company
We are always ready for collaboration, we want to make ourselves more engaging and are always available and open to the world. Our happiness depends on other departments and individuals engaging with us.
