Mumbai: The BCCI is all set to  conduct an e-auction today for Team India's home matches during the 2023-28 cycle.

The BCCI has decided to sell digital and TV rights separately. The collective base price for TV and digital has been pegged at Rs 45 crore per match. According to media reports, the BCCI is expecting a minimum of Rs 60 crore per match from the media rights auction.

The reserve price for digital is higher at Rs 25 crore per match, while it is Rs 20 crore per match for TV. In both IPL and ICC media rights auctions, digital valuation went marginally over TV.

The three bidders, Disney Star, Viacom18, and Sony Pictures Networks India (SPNI), are hoping to once again relax their financial restraints.

Disney Star was once more in the thick of things when the ICC (International Cricket Council) later auctioned off its rights for four years, purchasing the rights for $3.03 billion.

After that, it made the decision to keep solely the digital rights and sublicensed the TV rights for almost $1.4 billion to Zee Entertainment Enterprises.