Mumbai: Looking to enhance customer life cycle and optimise lifetime value across offline stores and online touchpoints, one of the world’s most loved quick service restaurant (QSR) brand KFC India has partnered with PivotConsult, the MarTech arm of PivotRoots - a Havas Company.

As part of the mandate, PivotConsult will deploy data-driven customer segments and campaigns for KFC India, enabling the brand to deliver an enhanced customer experience.

Commenting on the partnership, KFC India chief marketing officer Aparna Bhawal said, “As a brand, KFC is constantly working towards improving ease, access, and value for our consumers. Our partnership with PivotConsult is a testament to this commitment. We look forward to unlocking newer engagement opportunities & further improving customer lifetime value with this partnership.”

“It is an exciting time to partner with KFC India and take the brand through its next chapter of growth and transformation. With PivotConsult at the helm, managing the customer lifecycle, the blend of strategy, creativity, data, and technology will help KFC India craft omnichannel, personalized customer journeys, drive acquisitions, and increase customer lifetime value,” said PivotConsult global business head Yogesh Kothari.

“By implementing customer experience with marketing technology and leveraging customer lifecycle management strategies, PivotConsult is helping Indian brands boost marketing efficiency and increase their customers' lifecycle value, paving the way for sustainable business growth,” said PivotConsult business head Abhimanyu Vyas.