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MUMBAI: When it comes to publicity and film promotion, hoardings have a lot of impact and visibility. Film makers thus spend a lot of time to strategically decide where their film hoarding should be put and the bigger the better.
But this time Landmarc Leisure Corporation Limited, the marketing firm behind the latest Rajshri Production ?Isi Life Mein?!? has outdone others with the largest ever hoarding in Mumbai at Palais Royale, Worli. Those who are passing by are stopping amazed by the size of this hoarding that covers all eight sides of Palais Royale and is 63,000square feet in size. (Height 70 feet wrap around length 900 feet)
Paulomi Dhawan, Managing Director ? Landmarc Leisure Corporation Limited said, ?Most film hoardings are about 8 by 16 feet. We wanted to do something that was larger than life. The movie business is becoming extremely competitive and marketing has turned aggressive. Palais Royale is an upcoming, iconic building in Mumbai. It is scheduled to be one of the tallest buildings in India. Thus as soon as it struck us to have the largest hoarding we said it has to be at Palais Royale. This has garnered great traction for us. ?
