Mumbai: Leading parenting community and babycare D2C brand BabyChakra, a part of the content-to-commerce conglomerate Good Glamm Group, has announced a new investment by actor and UN Goodwill ambassador Dia Mirza.
Mirza's decision to invest in BabyChakra stems from her deep belief that Indian mothers and children deserve nothing less than the finest, non-toxic, and superior care. As part of her role, Mirza will guide BabyChakra in incorporating sustainable and clean care principles into their product ranges.
Working in collaboration with Mirza, BabyChakra will create products specifically tailored to meet the evolving needs of mothers. These products will be made using natural, dermatologically tested, toxin-free, and allergen-free ingredients, while adhering to the highest global safety standards.
In addition, Mirza will engage closely with the 30 million+ mothers community of Good Community division, fostering connections among mothers, sharing personal stories of motherhood, understanding their transformations, and collaborating with doctors and care practitioners to provide comprehensive care to mothers and children across the country.
Speaking on the announcement, Good Glamm Group group co-founder, & Good Community CEO Naiyya Saggi commented, "We are delighted to have Dia Mirza join us on this incredible journey. Her passion for sustainable and clean care aligns perfectly with our vision of providing the safest and best possible care for mothers and babies. Dia has been an inspiring and globally respected advocate of all things good, clean label and sustainable and reflects the aspirations of mothers across India for something exponentially better for themselves, their families and the planet. All values that are deeply rooted in the BabyChakra philosophy. We are excited to work closely with Dia as we grow out our range of products and solutions for families across India.”
“We are thrilled to welcome Dia Mirza as an investor in BabyChakra, our leading parenting community and babycare DTC brand. Dia's passion for sustainable and clean care aligns perfectly with our vision of providing the safest and best possible care for mothers and babies. We are excited to work closely with Dia as we grow our range of products and solutions for families across India,” added Good Brands Co, Good Glamm Group CEO Sukhleen Aneja.
Mirza added, "As a new mother, I have experienced the transformative journey of motherhood first-hand and am extremely excited to partner with BabyChakra: one of the first communities to recognise the ever-changing needs of mothers and facilitate authentic dialogues amongst mothers, doctors and experts on the evolving narrative of care for today’s parents. I deeply resonate with BabyChakra’s community first mission to co-create the safest, cleanest label care for children. The success of the products is a testimony to the approach of building with the community at its heart. I am also inspired by the transparency that BabyChakra has fostered in India for the first time through its ground-breaking National Label Literacy campaign: Label Padho Moms. I will be closely working with the teams at BabyChakra to further champion the voice of sustainable care for families.”
BabyChakra is confident that their collaboration with Mirza will further enhance their commitment to offering exceptional babycare products and empowering mothers with the knowledge and support they need.
