Mumbai: APOS, the defining voice and global platform for the Asia Pacific media and telecoms industry, took place from 26-28 September 2023, at the Ayana Estate in Bali, Indonesia.

Created & curated by Media Partners Asia, APOS is the ultimate destination for deals, partnerships and thought leadership with a focus on content, connectivity and commerce sectors.

APOS was established in 2010 and is attended by global, local, and regional industry leaders.

On the first day of the conference, on the topic ‘Perspectives on ‘The future of streaming’, Udhay Shankar, co-founder of Bodhi Tree Systems and director of Viacom18, advocated for JioCinema as the future alternative to television. In a discussion with MPA executive director Vivek Couto, Shankar emphasised the need for a comprehensive, centralized service to cater to India's vast social and linguistic diversity. He suggested that JioCinema could offer a wide range of content and create an alternative to traditional television.

Shankar also expressed his optimism about advertising-supported video on demand (AVOD) and stressed the importance of reaching non-paying AVOD viewers, considering India's diverse audience.