Mumbai: Ecom Express Ltd, a technology-driven end-to-end logistics solutions provider, announces the launch of its marquee festive campaign, #HarParcelMeJaanBastiHai. The campaign redefines the essence of parcel delivery and establishes an emotional connection during the festive season – wider in concept applicable to e-commerce, food, groceries, and local kirana delivery partners. It’s ‘not just a parcel’ and has something special for every consumer this festive season.
To make sure every customer feels special with the shipment delivery, the campaign aims to cover three major aspects: Delivery to over 95 per cent of Indian Households - The extensive coverage ensures that whoever has ordered the parcel from anywhere in the country, receives it, no matter where they are located. Faster Turnaround - Ecom Express promises swift deliveries with multi-modal air-based products, higher street-level address accuracy, country’s largest pool of gig workers onboarded on its apps and platforms, ensuring timely delivery of the parcels ordered online with love and care. Reduced RTO - With the streamlined delivery guidelines, Ecom Express guarantees that the parcels are delivered successfully and in a protected manner, reducing the overall cost of serving online sellers and brands.
Ecom Express chief executive officer Ajay Chitkara said, “We are extremely delighted and excited to announce this customer campaign as we believe that behind every parcel lies a world of emotions and each parcel needs to be delivered with love and care. On the other hand, businesses work effortlessly to bring these moments while trusting a logistics partner for fulfilment, technology and ability to handle scale”.
An emotionally captivating video captures the entire shipment lifecycle, depicting all the emotions such as love, care, excitement, joy and smiles each delivery brings to everyone involved. The video also gives a loud shout-out to delivery partners that go the extra mile to ensure on-time delivery amid festivities at home and tough challenges every day during Diwali season.
In the end, it introduces Ecom Express as the logistics partner committed to delivering these parcels, accompanied by the campaign message: “Har parcel me jaan basti hai!”
