Mumbai: Mahindra & Mahindra Financial Services Ltd, (MMFSL), part of the Mahindra Group, and one of India’s leading NBFCs, today announced the launch of its new ad campaign - ‘Ab Fixed Deposit hoga Fast Deposit’. The new campaign captures the digital agility and reliability of Mahindra Finance’s Fixed Deposit schemes, further nudging today’s young investors to avoid frugal expenditures. The TVCs will be airing during the ongoing ICC World Cup 2023 in TV & digital mediums.

Mahindra Finance is one of the few deposits taking NBFCs and this campaign aims to strengthen its Fixed Deposit Portfolio. The company is currently offering an attractive interest of up to 8.05% per annum with 0.25% extra for senior citizens. The latest digital offering from the brand allows consumers to open their Fixed Deposits in just 4 easy and fast steps.

The two 15 seconds TVCs focus on the ‘Speed & Ease’ aspects of investing in Mahindra Finance FDs; enabled by a simple ‘4-steps only’ process. This is encapsulated in a secured end-to-end digital journey.

Mahindra Finance MD & CEO Raul Rebello said, “Fixed deposits is a low-risk, assured and secured investment opportunity, being an ideal option for those reluctant on   exposing their savings to market fluctuations. At Mahindra Finance, our constant endeavor is to be a responsible financial solution partner to emerging India with a secure digital investment option. Through this campaign, we aim to tap such investors and educate them with the offerings of our Fixed Deposit products available at the click of a button”.

The two 15 seconds ad films have been conceptualized keeping the consumer insights at the centre of communication. The 4 weeks campaign will also be amplified on social media and other key digital platforms. The campaign plans to generate and amplify substantial buzz around Mahindra Finance’s Fixed Deposits.