Mumbai: ABP News Hindi news channel has achieved an astounding milestone in viewership during the recent state assembly elections held in November 2023. According to the data released by BARC (Broadcast Audience Research Council), ABP News experienced an exceptional surge in viewership during the crucial counting hours on Sunday, 3 December 2023.
The comparative analysis conducted by BARC, comparing the peak hours from 08:00 to 12:00 on Sun 03 Dec 2023 with the preceding four Sundays, revealed an outstanding growth trajectory for ABP News. In the rolled data comparison, ABP News witnessed a staggering 189 per cent increase in viewership during the crucial counting period, highlighting the channel's dominance in delivering comprehensive and engaging coverage of the state assembly elections results.
Source: BARC, over 15 Individuals, HSM, Sun 03 Dec 2023 vs pre 4 Sundays, 08:00 – 12:00, Rolled data.
Unrolled data viewership trend
Delving deeper into the unrolled data trend, the statistics unveiled an even more remarkable surge. ABP News saw an unprecedented spike, surpassing a tenfold increase in viewership during the peak counting hours of 08:00 – 12:00 on the decisive Sunday of 03 Dec 2023, as compared to the average viewership of the same time frame on the previous four Sundays. (Source: BARC, 15+ Individuals, HSM, 03 Dec 2023, 08:00 – 12:00)
This remarkable surge in viewership not only reflects the audience's confidence in ABP News but also signifies the channel's credibility and appeal in delivering timely and informative coverage during critical events. The channel's dedication to presenting unbiased and credible information ensures that every piece of news contributes to an informed society, influencing opinions with a sense of reliability and trust.
ABP News continues to be at the forefront of responsible journalism, maintaining a strong connection with its audience by providing them with news that matters and empowers them to make informed decisions.
