Mumbai: 2023 has been interesting for us. This year has been pivotal, witnessing the global expansion of TheSmallBigIdea (TSBI) with the inauguration of operations in Dubai. It’s a strategic move that marks the beginning of our global journey, with the first steps in Middle East and Africa. We have collaborated with some prestigious clients like Sobha Realty, Lulu Group, and the Uganda Government underscore setting the stage for robust expansion.

TSBI's stronghold in media and entertainment persists where we continue to be the one of the largest creative partners for M&E clients in the digital space. This strength has evolved into a multilingual prowess, spanning beyond English, Hindi, to various Indian languages. This adaptability is further emphasized by the firm's deepening footprint in sectors like real estate, fashion, retail, BFSI, and pharma, showcasing a versatile approach to client engagement.

The intensified focus of the TSBI Studio team on driving video narratives has again been a growth area for us. Our IPL ads for ICICI direct, short content series for AGL tiles are some of the work that has been appreciated.

Our talent division is also growing with onboarding of talents like Aaman Devgn, Anu Malik, and Palak Agarwal for their social needs.

TSBI is not merely adapting to change; it is thriving at the intersection of AI and human ingenuity. As the year unfolds, TSBI's trajectory promises not only to reshape the creative landscape but also to set new benchmarks in global expansion and industry leadership, solidifying its position as a trailblazer in the realms of creativity and artificial intelligence.

The author of this article is TheSmallBigIdea CEO & co-founder Harikrishnan Pillai.