Mumbai: Kaya Clinic, a pioneering force in advanced skin, hair and bodycare proudly announces a strategic collaboration with ThriveCo, a premier evidence-based cosmeceutical brand, to elevate and diversify its portfolio of hair care solutions. Renowned for its efficacy-driven cosmeceuticals addressing hair loss, greying, and damage, ThriveCo brings a new dimension to Kaya's commitment to holistic beauty.

The partnership focuses on delivering innovative products addressing hair thickening, premature greying reversal, scalp vitalization, and heat protection, complementing ThriveCo's existing body care range. Kaya's customers can now experience expert solutions ranging from anti-premature greying serums to products providing instant volume for thinning hair. This collaboration not only strengthens Kaya's offerings for hair fall but also introduces a specialized scalp care routine for overall hair health.

ThriveCo's reparative heat protectant spray, featuring their proprietary 3rd generation bond-building technology, HyaplexTM, will now be available at Kaya's clinics.

ThriveCo co-founder Saurav Patnaik expresses his enthusiasm, stating, "We are thrilled to join forces with industry stalwart Kaya Clinic, a brand synonymous with expertise and trust in the beauty industry. This partnership not only expands our reach but also allows us to take a step towards fulfilling our vision of making world-class products available to a much wider audience in India and abroad."

Kaya Clinic echoes this sentiment, emphasising the holistic nature of beauty. Kaya India CEO Rajiv Nair stated, "This collaboration with ThriveCo is a testament to our dedication to offering Kaya’s customers the latest and most effective solutions. By integrating ThriveCo's advanced cosmeceuticals into our range, we are fortifying our commitment to addressing the evolving beauty and wellness needs of our diverse clientele."

Experts from both brands are actively developing educational programs to enhance customer understanding and engagement. This partnership solidifies the symbiotic potential between two brands operating in the fast-growing space of cause-based beauty solutions. As the demand for personalized hair and skin solutions grows among the country's large youth population, Kaya Clinic and ThriveCo eagerly anticipate expanding their presence and leadership in the beauty and wellness sector.