Mumbai: Hershey India, a part of The Hershey Company, today announced the launch of its latest offering Jolly Rancher Two-Much, a unique addition to the Jolly Rancher lollipop portfolio. Jolly Rancher Two-Much aims to redefine the lollipop experience with its exceptional blend of Blueberry and Strawberry flavours in a single pop.
The all-new Jolly Rancher Two-Much extends this commitment by offering an exciting combination of sweet strawberry and tangy blueberry flavours in one lollipop. Not only does this dual-flavour concept enhance the visual appeal of the lollipop, but it also elevates the taste to new heights, making it a delightful treat for people of all ages.
The launch is supported by imaginative and witty communication that introduces Jolly Rancher Two-Much uniquely and entertainingly. The campaign adopts a fresh communication approach infused with fun, humour and imagination at its core.
The film opens with a young storyteller teleporting his audience to an imaginary battleground scene from 500 years ago. With imaginative flair, he skillfully weaves a captivating tale of the genesis of Jolly Rancher Two-Much. As his friend listens in awe, the narrative unfolds with a delightful mix of amusement and scepticism, culminating in shared laughter and an abundance of fun. The ad film is a testament to the brand's commitment to sparking imagination and uncontrollable, contagious laughter among its target audience.
Commenting on the launch, Hershey India marketing director Ankit Desai said, “Jolly Rancher is a beloved global confectionery brand and has received a lot of love over the years. The brand is known for its bold fruity flavors that spark imagination and fun. Our objective with this launch is to bring double the joy to consumers, allowing them to tap into their imagination while savouring the best of sweet and tangy flavours in a single, delicious pop. Jolly Rancher Two-Much takes lollipop indulgence to new heights, offering a memorable and playful twist to the world of confectionery."
Jolly Rancher Two-Much is available across retail stores in top cities at Rs 5/-.
