Mumbai: Voyage Eyewear, the avant-garde direct-to-consumer (D2C) brand renowned for its premium sunglasses, is delighted to appoint Sahil Sharma as its director of marketing.

In this new position, Sahil Sharma will be responsible for driving Voyage Eyewear's marketing strategies and expanding the brand's reach on a local and global scale. His primary goal is to ensure sustainable growth for the brand while emphasizing its unique value proposition across various consumer segments. Additionally, Sahil aims to cultivate stronger connections with customers and deepen the engagement of Voyage Eyewear's loyal patrons.

Voyage Eyewear co-founder Varun Agarwal said, “We are thrilled to welcome Sahil to Voyage Eyewear's leadership team. As pioneers who revolutionized eyewear by embracing a digital-first approach through our omnichannel experiences, our commitment to placing the customer at the core of our innovations remains unwavering as we pursue accelerated growth. Sahil’s exceptional ability to fuse strategic vision with impeccable execution makes him the perfect fit to significantly amplify our marketing endeavors. We have full confidence that his leadership will unlock novel avenues such as social commerce and experiential consumer engagement, further realizing our founding vision of making premium eyewear not just visible but accessible across diverse demographics."

Voyage Eyewear director of marketing Sahil Sharma said, "The prospect of shaping Voyage Eyewear’s trajectory to lead the future of eyewear fashion is incredibly invigorating. Having spearheaded impactful digital transformations that drove sustainable business impacts in my previous roles, I resonate deeply with Voyage Eyewear’s challenger mindset that disrupts conventional industry norms. My primary focus will revolve around pioneering innovative marketing strategies and models, positioning Voyage Eyewear as a household name that redefines consumers’ eyewear preferences."

Operationally, Sahil Sharma will aim to create a flexible and agile performance marketing engine, utilizing analytics to drive consumer communication that is data-driven and insightful. With his proven track record and innovative mindset, Sahil Sharma will be well-equipped to usher Voyage Eyewear into a new phase of growth and success. His vision for the brand, coupled with his strategic marketing expertise, will surely propel Voyage Eyewear to new heights.