Mumbai: The Hershey Company, a leading global snacking company and the largest producer of quality chocolates in North America, announced the appointment of Luigi Mirri as general manager, India effective 1 January 2024. Currently serving as the general manager of APAC, Luigi will expand his responsibilities to include India.

In his current role as general manager for the Asia-Pacific (APAC) regions, he keeps his team focused on consumers and customers and smoothly integrated multiple business units into a cohesive region. Notably, he spearheaded the expansion of the brand footprint in critical markets, such as Australia, fostered a strong relationship with 7-Eleven convenience stores, played a pivotal role in fostering stability in Hershey Korea and set Hershey Philippines and Thailand on a multi-year double-digit growth trajectory. Prior to joining The Hershey Company five years ago, Luigi was based in India with another confection company where he held key leadership positions and dedicated substantial time to business operations.

The Hershey Company president, International Rohit Grover said, "Both India and APAC play crucial roles in shaping our company's future. Our business in India, in particular, is growing, and a strategically important market for the future. Luigi’s outstanding track record in steering growth for large enterprises, driving profitability, and turnarounds, will guide his leadership as we continue to tap our desired growth and unlock new potential."

Commenting on his appointment, Hershey India and APAC general manager Luigi Mirri said, “I'm looking forward to embracing my new role and the opportunity it brings, including my return to India. I am excited to contribute to the broader transformation goals and growth of our company. India is a key focus for Hershey, bringing moments of goodness to our consumers with fantastic products and our commitment to talent development and leadership building. I'm excited about the prospect of collaborating with the talented team here to make an impact for the company and our people.”