MUMBAI: MediaMorphosis, the US subsidiary of Manhattan Communications India, has signed a marketing and content-sourcing deal with Databazaar Media Ventures, the media and entertainment arm of the US technology multinational Databazaar Group.

The deal covers sourcing of Indian content for Databazaar‘s IPTV channel for the Roku and other platforms. It also includes sponsorships and advertisements in Databazaar‘s multi-channel movie distribution business and exclusive marketing rights for Databazaar‘s IPTV channel.
 
Mediamorphosis founder and chairman Adris Chakraborty said, "The future of exhibition platforms will be a convergence of internet technology, media and audience behavior. We are therefore very pleased to partner with Databazaar Media in promoting, marketing and developing these next-generation platforms for Indian content to a significant demographic segment."
 
Databazaar Group founder and CEO Oney Seal added, "We are delighted that while Databazaar Media focuses on bringing tremendous opportunities for Indian content owners to reach the huge and rapidly growing Indian audience in North America, Mediamorphosis will catalyse our market reach and penetration."