Mumbai: Madison Media, a unit of Madison World is delighted to announce the appointment of Puja Rai as their chief strategy officer. She will be based in the agency's Mumbai office and will report to Vikram Sakhuja, Partner and Group CEO, Madison Media & OOH. Nagaraj Krishnamurthy continues to mentor the Analytics and Automation space as he transitions into running an MSME Performance business.

Rai is a seasoned media professional with over 20 years of experience and a wealth of knowledge in marketing, strategy, analytics. In addition to rich experience with  Mindshare as Partner Client Lead, Lodestar, Star TV, INX Media, Quantemplate and IMRB, Puja also has the benefit of delving into a entrepreneurial journey.

About Rai's appointment, Vikram Sakhuja commented, “Excited to have Puja join us as Madison’s CSO.  Her skills in Analytics, Brand building, Research, Strategy, Automation combined with experience across both Agency Media Owner and Advertiser organisations  makes her ideally suited to add value to our Clients’ strategic challenges”.

Speaking about her new role at Madison Media, Rai commented, “Thrilled to embark on this new journey with Madison as it gives me an opportunity to use my expertise to help add value to our wide base of clients. My endeavour will be to maximise effectiveness of the decision-making process with actionable output in the near term.”