Mumbai: The LEGO Group has announced the promotion of Bhavana Mandon, marketing director, India, to the role of country manager. Bhavana brings over 17 years of rich experience in sales and marketing across prestigious local and global brands. Her deep understanding of the Indian market, shoppers, and the toy industry, combined with her passion for inspiring creativity in the builders of tomorrow, aligns seamlessly with the company’s commitment to growing local leaders. She is an ideal choice to drive the company's ambitious growth initiatives in India and create more value for Indian children.
In this new leadership role, Mandon will spearhead the group’s strategic efforts to put LEGO® Bricks in the hands of more kids, nurturing the creative potential of children in India to help enable 21st-century skills for future generations. Additionally, she will also be responsible for expanding the LEGO® Group's footprint across India.
Mandon said, "Being able to inspire and develop children for over 90 years is legendary and I am honored to be a part of this amazing journey of building the Brand Legacy in India. Immensely excited and thrilled with the idea of bringing smiles to the faces of kids and adults, I look forward to building this truly iconic and purpose-driven Brand in India.”
Mandon will be reporting to Claus Kristensen, the newly appointed senior vice president for the LEGO® Group in Asia Pacific, based out of Singapore. Kristensen takes over from Eric Maugein, who will be stepping down and transitioning to a new chapter in his career. An 11-year veteran of the LEGO® Group, Kristensen will oversee the APAC region, including the creation of newly reshuffled business units of India & Emerging Asia (IEA) and Singapore, Malaysia, and Travel Retail (SMTR).
Kristensen said, “At the LEGO® Group, we believe in the power of diversity to inspire creativity, and Bhavana brings a wealth of experience that will undoubtedly contribute to our mission of creating joyful moments through play. Her passion, expertise, and commitment align perfectly with the group values and her leadership will play a pivotal role in shaping the imaginative world of possibilities for kids and families across India.”
