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MUMBAI: According to the latest week‘s TAM report WK 2 (Jan 2 - 8, 2011), India‘s premiere business news channel - Bloomberg UTV has achieved a remarkable rise in its market share. Rising to the No. 2 slot in the genre, Bloomberg UTV has garnered market share of 16%.
In a week that saw a decline in the Business News genre (English & Hindi), Bloomberg UTV has consolidated its position at the No. 2 spot during market hours. Among other Metros, Mumbai was the strongest market for the channel with 30% share of the market.
During morning hours leading into the Markets opening (8:00 - 10:00am), Bloomberg UTV attained the No. 1 position with 48% market share across 6 Metros. ‘Minting Money‘ was the most watched business news programme this week with the highest TVR in the genre.
Another major fillip to the performance of the channel came in the form of Breaking News and Exclusives. Major stories like the CITIBANK fraud, Nalco‘s overseas acquisitions, L&T restructuring, Patni Stake Sale, the Lavasa Case, Sahara vs. SEBI and the latest developments on the 2G scam.
The channel which has been strategically planning its growth is slowly but surely turning the tide in its favor with its focus on innovative and path breaking programming, combined with a sure footed impetus on business news gathering and presentation.
