JMD Telefilms Industries Ltd ventures into Rs 15,000 crore Mobile Value Added Services (MVAS) industry

Starts 3rd October

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Anjali Madan

Mondelez India

Anupriya Acharya

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Suhasini Haidar

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OMD India

Submitted by ITV Production on Jan 15, 2011

MUMBAI: JMD is a BSE listed, Regional & entertainment content production company.

As per latest research reports, the Mobile VAS industry is expected to touch Rs 100,000 crores by 2020 from Rs 15,000 crore now - With the launch of 3G, Mobile Broadband Services & Rural VAS fuelling this growth, Content developers are burning the midnight oil to come up with better and newer concepts & services.

Looking at this opportunity and having tested some success as a regional content provider, JMD has forayed into the MVAS industry now as MVAS providers.

MVAS in India is primarily restricted to the ABCD. A being Astrology B being Bollywood C being Cricket & D being Devotional content. JMD will add few more letters to the ABCD of the MVAS business and is excited about some of the new offerings, services & its partnerships with other VAS producers & providers.

Mr Rajesh Joshi, CEO said "JMD has crossed over 1 decade of being in the industry. We are now inducting new team, new ideas and new ways of growing JMD in the new decade. This MVAS business is the start of new things at JMD. Definitely our regional content is doing well across all operators and we keep on getting requests to add and supply more content. At the same time, lot of small content & service producers are looking for ways to exploit and monetise. With our deep relations with operators, we aim to bridge the gap between relevant MVAS providers and operators and thus bring the right and desirable content in the hands of the customers. We are working on other innovative business models to increase our revenues and improve our bottom line."