Mumbai: Luxor, a prominent Indian organisation and a leader in the writing instruments industry, has completed almost a year of its successful partnership with Schneider Pen, Germany, a globally renowned brand widely recognized for its product design, quality and sustainable business practices. The strategic partnership brings together Luxor’s brand equity, manufacturing capability, distribution strength and deep understanding of the Indian market, and Schneider’s technological expertise and world-class product range. Schneider Pen will be bringing its global technological expertise to India through multiple products, which is expected to elevate the standards of the writing industry in the country.
As part of this partnership, Luxor has launched Schneider's renowned One series range of pens comprising One Business, One Sign, One Hybrid and One Change in the Indian market. This recently introduced range of Schneider roller-ball pens boasts of globally award-winning designs and state-of-the-art technology, making them a perfect choice for individuals who appreciate precision, style, and functionality in their writing instruments. For instance, the One Business and One Sign pens bring Schneider’s ultra-smooth high-tech tip technology to India, delivering arguably the smoothest writing experience. One Change, a refillable pen, offers consumers the choice to use two replaceable cartridges in the same pen for an extended writing length and performance, another first in the Indian market. All the pens have distinctive ergonomic designs which stand out against other options in the market. The One Business, One Sign and One Hybrid pens are priced at Rs.180 per pen, while the One Change is priced at Rs 300 per pen.
Speaking on the development, Luxor Writing Instruments Pvt Ltd MD Pooja Jain Gupta said, “We are delighted to bring Schneider's globally renowned One range of pens to India. This marks a significant milestone in our continued journey to bring the best writing instruments from across the world to Indian consumers. The Schneider One range of pens offer an unparalleled writing experience characterized by precision and performance. Schneider's commitment to innovation and excellence aligns perfectly with Luxor's values, and we are confident that this range will be well received by the Indian audience."
The Schneider One range by Luxor is being launched across India and will be available in premium retail stores as well as online platforms. The launch is being welcomed by many retailers selling premium writing instruments, as well as Indian customers who have experienced Schneider pens and their superlative writing experience in international markets. As part of their partnership, Luxor and Schneider Pen are also expected to bring more global products to India in the near future.
