Mumbai: Dermalogica India relaunched the second edition of their ground breaking digital campaign #GetintouchwithyourEX just in time for Valentine’s Day. After breaking through the clutter and making heads turn last season, the brand through this campaign encourages its consumers to #GetintouchwithyourEX.

As part of this digital campaign, Dermalogica India urges consumers to get in touch with their ex. Through this campaign, Dermalogica India will facilitate the communication.  

During the big reveal, the brand mentioned that the only ex their consumers/followers need to get in touch with is Dermalogica’s exfoliant! Dermalogica India believes that taking care of oneself is the highest form of self-love and what better way to indulge in self-love than having a skin care routine.

The quirky and unconventional campaign is designed to encourage consumers to keep themselves first and to take care of their skin and live their best lives in their healthiest skin.

The campaign is live on the Dermalogica India Instagram page.