MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has expanded the reach of its flagship Hindi general entertainment channel Zee TV in the USA as it has signed up with Comcast.
Zee TV has been added to Comcast’s international channel line-up in the city of Philadelphia, Washington DC, Fredericks, Montgomery, Prince Georges and Loudoun counties and Colorado.
“Launching Zee TV in Comcast service areas affords an even larger audience for Zee TV’s outstanding South Asian line up and viewership,” said Zee TV VP-Affiliate Sales in Americas Sudev Datta. “Zee TV is the leading South Asian television network worldwide. Our belief in entertainment and commitment to our audience is evident in partnerships like this. This widens Zee’s coverage and enhancing our leadership position in the US market.”
In Colorado, Zee TV is available on Comcast Digital TV channel 676, while in the city of Philadelphia and Washington DC markets, on channel 691.
“Comcast is dedicated to information and entertainment options that reflect the diverse interests of our customers and connecting them with what’s important in their lives by offering the programming choice and value they expect from Comcast,” said Comcast Corporate director of national ethnic marketing Natalie Rouse.
The line-up of shows on Zee TV will include singing reality show Saregampa, dance reality show DID and fiction shows such as Agle Janam Mohe Bitiya Hi Kijo, Pavitra Rishta, Ram Milayee Jodi, Dil Se Diya Vachan, Sanjog Se Bani Sangini.
