Web-enabled home consumer electronics on the rise

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Web-enabled home consumer electronics on the rise

MUMBAI: The global installed base of web-enabled stationary consumer electronics (CE) devices is growing rapidly and includes a wide variety of devices.

Typically, web-enabled CE devices can execute widgets, small software application programmes that directly access an online portal, such as Netflix, Amazon VOD, Pandora, or YouTube.
 
The development and use of Smart TV applications are expected to proliferate over the next five years and, as a result, web-enabled CE device shipments are expected to grow sixfold, surpassing 230 million installed units by 2014, the majority of these in North America and Europe, according to In-Stat.

Principal Analyst Keith Nissen said, “Consumer adoption of online applications, using web-enabled CE devices, will be regionalised, or in some cases, country-specific. For example, in China, there is very little licensed video entertainment content available for delivery over the Internet. In contrast, the availability of online video entertainment in Europe and North America is expected to grow substantially over the next five years. The primary markets for web-enabled CE devices will correlate to where online video is also available.”
 
There is a distinction between network-enabled and web-enabled CE devices.
In 2014, nearly 70 per cent of DTVs shipped will be network-enabled devices, although many will not be web-enabled.

The popularity of the over-the-top (OTT) video is creating interest in enhancing the the IP video capabilities of cable, satellite and IPTV set top boxes (STBs) .

The vast majority of Blu-ray disc players and recorders shipped will be both network-enabled and web-enabled devices.