MUMBAI: Sony has announced that "Video On Demand powered by Qriocity(TM)" will become available in Japan on 26 January across Sony 2010 and 2011 network-enabled Bravia TVs. 
 
Video On Demand powered by Qriocity is a premium streaming video service, which allows users to choose from box office hits from NBC Universal International Television Distribution, Paramount Pictures, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment and Warner Bros. Entertainment. In addition, Japanese studios will offer select animation titles with early window exclusivity, as well as movies.

Initially, hundreds of titles will be available with more films to be added on a regular basis. Rental prices for HD content will range from 500-1000 yen while those for SD content will range from 350-700 yen. In addition to Sony 2010 and 2011, network-enabled Bravia TVs "Video On Demand powered by Qriocity" will become available across a variety of Sony‘s network-enabled devices.

Sony said the service enhances the value-proposition of hardware and offers a new way for customers to instantly enjoy the latest movies on their Bravia TVs. 
 
Qriocity is an entertainment network service platform that connects many of Sony's network-enabled devices and allows consumers to enjoy high quality entertainment across multiple devices. Via Qriocity, Sony will deliver a variety of digital entertainment content and services that are "powered by Qriocity", including video, music game applications, and e-books over time. Through these services, and in combination with its networked devices, Sony aims to bring new and exciting entertainment experiences to customers.

Movies available on the service include The Bourne Identity, Inception, The Last Airbender, Predators, and Resident Evil: Afterlife.