Mumbai: Moneycontrol has strengthened its position as a business news platform, once again beating its key competitor comprehensively across all digital metrics.

According to Comscore data for February 2024 (India ComScore MMX), Moneycontrol has the largest number of Unique Visitors (UVs), 28.46 million. Moneycontrol also maintained its massive lead in pages views (512 million) and time spent (667 million minutes).

In comparison, Moneycontrol’s nearest competitor managed to capture only 179 million page views in February. Its time spent also significantly lagged behind at just 189 million minutes.

Both PVs and time spent are crucial parameters for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who’s consuming a lot more content of Moneycontrol as compared to competitors.

In terms of breaking important business stories too, Moneycontrol has been leading the race.  The business news platform has been the preferred choice of industry leaders from corporate India, the startup world and the stock markets.

"Moneycontrol's continuing leadership in digital business news, across every single metric, is an outcome of our relentless focus on top-class journalism, said Moneycontrol managing editor Nalin Mehta. "We are deeply thankful to our readers for their vote of confidence in our work as we focus on redefining business news in India," he added.

MC Pro, the paid subscription-based service of Moneycontrol, has also exceeded seven lakh paying subscribers.