MUMBAI: Direct- to- Home (DTH) service provider, Reliance Digital TV (formerly known as Big TV), will offer their a la carte services in compliance with the Telecom Regulatory Authority of India (Trai) regulations.

Reliance Digital TV will now let their customers choose and pay for the channels they want to watch in any category.

The pricing of the channels starts from as low as Rs 4.50 to Rs 27 per channel. 
 
Subscribers opting for only a la carte service will have to pay a minimum fee of Rs 150 plus taxes.

Said Reliance Digital TV CEO Sanjay Behl, “Through our a la carte service, we are giving our subscribers the ultimate freedom to choose even up to a single channel as part of their monthly entertainment pack. Our existing consumers can also have an assortment of channels by adding individual channels from a la carte offerings to their current pack. We will continue to delight our subscribers by introducing exceptional offerings on our platform.” 
 
Earlier, Tata Sky, Airtel Digital TV and Videocon d2h have announced the launch of their a la carte services.