Mumbai: Henry Harvin Writing Academy, an ed-tech platform dedicated to upskilling and reskilling programs for young professionals has collaborated with best-selling author and thought leader Chetan Bhagat for its latest ad campaign titled "Viral Kar Dunga Teri ****** Ki Reel". The campaign addresses the issue of privacy and public behaviour through a creative and thought-provoking approach.
The campaign revolves around the experience of a cab driver who faces the common frustration of customers engaging in inappropriate behaviour, particularly making out, in the backseat of his cab. Despite various attempts to deter such behaviour, including displaying posters and honking the horn, the driver finds himself at a loss until he devises a clever solution. By replacing the conventional "Gaadi main Chumna mana hai" poster with a new one that reads "Viral Kar Dunga Teri ****** Ki Reel", the driver effectively communicates his message without directly confronting the passengers. Now Chetan Bhagat comes to the show to make the audience realize the importance of writing skills.
We are thrilled to launch this campaign, which not only showcases our creativity but also reflects our values as a company. At Henry Harvin, we believe in thinking outside the box and finding innovative solutions to real-world problems. This campaign exemplifies that ethos and reinforces our commitment to delivering impactful messaging that resonates with our audience. The purpose of this campaign is to make people aware that by writing the correct message every problem can be solved, said Henry Harvin Writing Academy founder and CEO Kounal Gupta.
Chetan Bhagat commented, "The power of effective writing cannot be overstated, and this campaign beautifully underscores the importance of creative messaging in addressing societal issues. As a writer, I believe in the transformative potential of words, and Henry Harvin's initiative brilliantly combines storytelling with a pertinent social message. It's inspiring to see how innovative approaches can spark conversations and provoke reflection.”
Through this campaign, Henry Harvin Writing Academy demonstrates its commitment to innovation and creative problem-solving. By leveraging everyday situations and integrating brand messaging seamlessly, the company highlights the importance of effective communication in today's cluttered advertising landscape. The campaign will be prominently featured on television channels and various digital platforms, including Henry Harvin’s YouTube channel and social assets.
