Mumbai: Kia, a premium carmaker, has rolled out a new campaign ‘Tech is now Badass’ for the New Seltos powered with Kia Connect. This campaign spotlights Seltos’ technological prowess, it’s thrilling performance and commanding on-road presence. Starring Bollywood actor Bobby Deol embodying the 'Badass' persona, the campaign epitomizes the Seltos, appealing to discerning customers who crave distinctly unconventional & tech-driven mobility experiences. Packed with connected technology, formidable performance, and premium features, this collaboration makes Seltos stand out as the smartest choice for those who dare to be different.

Kia India's collaboration with Bobby Deol marks a bold new chapter in the carmaker's journey, promising consumers an unmatched experience that blends performance with style and technology.

The teaser begins with Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch, emphasizing its advanced technology and seamless connectivity.

Both Seltos and Lord Bobby will be seen mirroring each other's style, boldness, and charisma in the main film, making this collaboration truly electrifying.