Mumbai: AGenC made its much anticipated debut on 6 April, marking a dawn of transformative content creation and management. Operating on a monthly subscription basis, AGenC's pioneering platform grants subscribers access to a treasure trove of features and assets. Clients can unleash their imagination by generating up to 30 ideas monthly, with the flexibility to tailor settings with each renewal. Moreover, for those seeking extra campaign creation support, AGenC's unique token system offers on-demand access to supplementary idea generation.

The agency promises a seamless and intuitive journey for clients, empowering them to unlock their creative prowess and achieve unparalleled success in their marketing endeavors. Whether crafting compelling ad campaigns, devising captivating social media content, or generating engaging blog posts, AGenC emerges as the quintessential AI marketing partner, propelling businesses toward new realms of innovation and prosperity.

Indiantelevision.com caught up with the co-founders Rishabh Kapoor & Shruti Mohan, who offered deeper insights into their agency.

Edited excerpts

On the significance of AGenC's official launch on 6 April in the realm of content creation and management

AGenC's official launch on 6 April signifies a new era in content creation and management, with the introduction of a cutting-edge AI-powered marketing partner. This launch brings about a transformative shift in the industry by providing unparalleled speed, efficiency, and creativity to clients. With the introduction of AGenC, the focus shifts from scaling and execution activities to unleashing human creativity, while AI handles the scaling and optimization aspects.

On leveraging advanced AI and Machine Learning technologies to benefit its clients

AGenC harnesses advanced AI and Machine Learning to revolutionize creativity in marketing. By marrying AI technology with human ingenuity, it empowers businesses to focus on crafting compelling narratives while AI handles campaign execution, scaling, and optimization.

Operating on a flexible monthly subscription model, AGenC offers clients access to a plethora of features. Subscribers can unleash their creativity with up to 30 ideas per month and adjust settings to meet evolving needs.  With a unique token system, AGenC provides on-demand idea generation for additional campaign creation. This flexibility allows clients to scale marketing efforts as required.

AgenC enables users to unlock their creative potential and go bigger with their idea and drive success across multiple touch points. AGenC ensures consistent brand tonality while speaking to diverse audiences in a personalized, localised and relevant manner.

In its initial rollout, Phase 1 of AGenC introduces a comprehensive approach to content communication for all platforms providing text support across various domains. With AI precision, AGenC enables brands to effectively engage with a multitude of audiences, adjusting messaging to suit demographics, locations, and consumer behaviors. Overall, AGenC facilitates personalized and contextually relevant brand communication, fostering meaningful connections with audiences on a more intimate level which is the absolute need of the hour. Blanket targeting is ineffective and ends up burning a hole in our pockets with skyrocketing ad spends with outputs that aren’t justified.

On the subscription model offered by AGenC, and what features does it grant to subscribers

AGenC functions under a monthly subscription framework, offering clients an array of features and resources. Subscribers have the capacity to create up to 30 ideas monthly. This subscription model provides adaptability, permitting clients to modify settings with each renewal to align with their changing requirements and goals.

There are 3 subscription packages with pricing ranging between 50k to 1.5L per month. Clients can choose a subscription tier based on their needs, with each tier allowing the onboarding of a minimum of 5 brands under one subscription account. This structure provides flexibility and scalability to accommodate diverse client requirements.

Can you explain how AGenC's token system works for clients requiring extra campaign creation

AGenC empowers marketers to amplify and enhance their ideas by relieving the challenges of execution. By entrusting AI with the tasks of scaling and optimization, marketers can dedicate their efforts to developing captivating narratives and innovative strategies. Additionally, AGenC mitigates creative exhaustion by simplifying the coordination of various platforms and their unique touchpoints, enabling marketers to uphold uniformity and significance across channels.

On the kind of experience clients can expect when using your platform

Clients can expect a seamless and intuitive experience when using AGenC's platform, AGenC empowers marketers to focus on making ideas bigger and more creative by taking away the burden of execution hassles. The platform enables clients to achieve scale and  maintain flawless consistency across multiple touchpoints and platforms, ensuring that their brand universe is maintained while speaking to different target audiences in a personalized and contextually relevant manner. With AI handling scaling and optimization, marketers can devote their energy to crafting compelling narratives and strategies. Moreover, AGenC helps prevent creative fatigue by streamlining the management of content execution across multiple platforms and their distinguished touchpoints, allowing marketers to maintain consistency and relevancy across channels. Your 2 monthly long efforts of ideating, curating and executing a campaign will be done in mere minutes with AGenC.

On Phase 1 of AGenC launch cover within its ecosystem

In its initial rollout, Phase 1 of AGenC introduces a comprehensive approach to content communication for all platforms providing text support across various domains. With AI precision, AGenC enables brands to effectively engage with a multitude of audiences, adjusting messaging to suit demographics, locations, and consumer behaviors. Overall, AGenC facilitates personalized and contextually relevant brand communication, fostering meaningful connections with audiences on a more intimate level.

On enabling brands to speak to different target audiences in a personalized and contextually relevant manner

Marketing communication has been broken down into mathematical formulas to foster personalized and localized communication, AGenC's Choice & Input model allows clients to tailor communications to specific brand needs. This model enables users to choose touchpoints, define target groups, outline brand verticals, and set communication objectives, ensuring a tailored approach to content creation.