NEW DELHI: ESPN Software India has appointed leading online and mobile video monetisation company Vdopia as the exclusive sales agent of www.espnstar.com (India region) till the end of ICC Cricket World Cup 2011.
  
Vdopia will empower the online video advertisements and monetise the most premium content, live streaming of ICC World Cup 2011 on ESPNStar.com.

ICC World Cup 2011 is taking place in India from 19 February to 2 April. 
 
Live streaming of ICC Cricket World Cup 2011 is expected to generate huge excitement in the Indian market place and Vdopia is all set to accelerate the scalability of the content through its monetisation expertise.