MUMBAI: Viacom18 Media has launched Colors and MTV India in Singapore as it seeks to rapidly expand on its international revenues.
While Colors will be available on both StarHub as well as SingTel’s Mio TV platform, MTV will only be part of the Mio platform.
Viacom18 Group COO, Colors CEO Rajesh Kamat said, “With the launch of Colors and MTV India in Singapore, we continue to demonstrate our commitment to serve the entertainment needs of our viewers and strengthen our distribution network in the Asian market. After our successful launches in the US, UK and the Middle East, we are pleased to now partner with SingTel and StarHub to offer the best of entertainment to our viewers in Singapore. The launch is part of Viacom18’s aggressive growth plans to extend our flagship brand outside India.”
After launches in the US, the UK, Australia-New Zealand and Middle East, Colors now aims to entertain the widespread South-East Asian community residing in Singapore with its fiction series, reality shows and the latest blockbuster Bollywood movies.
Viewers in Singapore will now be able to enjoy soaps like Balika Vadhu, Mukti Bandhan, Phulwa, Na Aana Is Des Laado etc in their primetime. They can look forward to a line up of reality shows including Chak Dhoom- Team Challenge, Guinness World Record- Ab India Todega amongst others.
Bollywood music lovers will enjoy the best tunes that Mumbai has to offer on MTV India. The channel will feature popular tunes and exciting variety shows such as MTV Roadies on the station.
On the movie front, Colors will air Golmaal 3 starring Ajay Devgan; Akshay Kumar’s Tees Maar Khan; Priyanka Chopra’s Saat Khoon Maaf; among others.
