Mumbai: groupm has announced the consolidation of its Content, Sports, and Entertainment divisions into a new entity, groupm Content and Sport. This move aims to enhance the company's capabilities in these sectors. Vinit Karnik has been promoted to Managing Director for Content, Entertainment, and Sports at groupm India and will lead this integrated offering.

This consolidation will provide groupm clients with access to premium content opportunities in the Indian market, allowing marketers to improve brand engagement through culturally relevant initiatives.

Vinit Karnik, now managing director of content, entertainment, and sports for groupm India, will drive the unified strategy, utilizing GroupM’s scale, expertise, and technology in these areas. Supporting him will be Ajay Mehta, formerly head of Content for Mindshare, and Subhamoy Das, who will lead the Content and Sports verticals respectively.

According to groupm South Asia, CEO, Prasanth Kumar, this move is part of the company's business transformation to promote growth and innovation by unifying teams and capabilities. He believes this step will help clients align their brand objectives with consumer interests more effectively.

Vinit Karnik stated that the integration of these divisions will create holistic experiences for clients' brands, focusing on advanced analytics, data-driven strategies, innovative content creation, and strategic partnerships to enhance engagement and brand value.