Mumbai: GroupM, WPP’s media investment group, today announces the  elevation of Ashwin Padmanabhan as chief operating officer for South Asia.

Ashwin, will now oversee a streamlined structure that brings together GroupM’s  extensive and diversified key practices. This includes Influencer Marketing, Content,  OOH offering and Nexus. Investments, Trading, Partnerships, Motion and Entertainment will continue to be part of his portfolio. Ashwin’s strategic vision will play a pivotal role  in seamlessly integrating GroupM’s diversified services, to develop and deliver a best in-class solution that unlocks value for clients and GroupM.

As the current President of GroupM Investments, Trading, Partnerships, Motion and  Entertainment Ashwin’s commitment to innovation and process-driven excellence has  solidified GroupM’s position as a leader in client-centric and technically advanced  media solutions.

GroupM South Asia CEO  Prasanth Kumar said, “Ashwin’s deep understanding of  client requirements and industry ecosystems and his proven track record ensures a  seamless alliance across respective domains. He will continue to drive synergies across multiple practices emphasizing simplicity and consolidation to consistently  deliver outstanding client work.”

Padmanabhan said, “Clients  today are looking for bespoke operating strategies that help transform their  businesses and GroupM has always been an architect of new approaches when it  comes to its clients. I look forward to working with our teams to drive long-term  success for brands, bringing effectiveness and optimization to our services that  generate enduring impact.”

Ashwin will continue to be based out of Gurgaon and report to Kumar.