Mumbai: McDonald’s India (West & South), owned and operated by Westlife Foodworld has added a bold new twist to its classic burgers with the launch of the ‘Flavours of India’ theme. The company has reimagined its iconic McAloo Tikki, McChicken, and McVeggie burgers with a new flavour inspired by seven different chilies sourced from various geographies of the country. These limited time range of burgers, are now themed as flavours of India McAloo Tikki burger, flavours of India McVeggie burger and flavours of India McChicken burger – making them the truly Indian burgers.
The new flavour features a fiery blend of Bhavnagri chilli (Gujarat), Jwala chilli (Chhattisgarh & Madhya Pradesh), Kolhapuri chilli (Maharashtra), Guntur chilli (Andhra Pradesh & Telangana), Byadgi chilli (Karnataka & Goa), Kanthari Chilli (Kerala), and Laungi chilli (Tamil Nadu).
McDonald’s India (W&S) CMO Arvind R.P. said, “At McDonald's India, we are constantly looking for ways to delight our customers and celebrate the rich flavours of India. The new ‘Flavours of India’ McAloo Tikki, McVeggie, and McChicken burgers showcase McDonald's India’s commitment to democratizing our menu and creating value for its fans. This is our way of giving consumers more reasons to enjoy their favourite McDonald's burgers. We are excited to introduce this new limited-time offering and bring the rich, diverse flavours of India to McDonald's fans across the country.”
The flavours of India platform delivers a vibrant experience for customers who relish fiery flavours. By incorporating these seven chillies sourced from distinct regions across India, McDonald's India is offering a truly inclusive, locally-relevant menu. Customers would recognise the fact that the chillies elevating the taste of their favourite burgers, hail from their own home states, creating a sense of regional connection and authenticity. Through this innovative spice blend, McDonald's India is not only satisfying the Indian consumer's appetite for fiery flavours, but also strengthening its bond with diverse communities by celebrating the versatile chillies of India.
