Mumbai: AI-based data intelligence platform Segumento, dedicated to supporting brands in their growth journey, has announced the appointment of two esteemed professionals to its leadership team. Anupama Mishra takes on the role of head of agency sales & partnerships, while Aniket Soman joins as the head of partnerships & alliances. These strategic appointments mark a significant step forward in Segumento’s mission to expand its footprint and enhance its reputation in the industry.

Anupama Mishra brings over 12 years of media experience across print, television, radio, and digital platforms, having held key roles at Times Internet, DNA, TV Today, and Odisha Television. At Segumento, she will focus on strengthening relationships with top advertising agencies. Known for her passion for transparent, mutually beneficial partnerships, Anupama's approach aligns with Segumento's values. On her appointment, Anupama said, "I am thrilled to join Segumento and work with a team dedicated to driving value for clients and partners. I look forward to building strong, transparent partnerships with agency leaders to enhance our market presence."

Aniket Soman, a seasoned professional with over 17 years of experience, has worked with various brands, including Resulticks, Merkle Sokrati, Dun & Bradstreet, Vodafone, and HSBC, in senior roles. At Segumento, he will focus on building robust data partnerships and strategic digital alliances to deliver tangible value to businesses and partners. On his appointment, Aniket said, "I am thrilled to join Segumento and work with a dedicated team committed to driving value for businesses and partners. I look forward to collaborating closely with the leadership team to expand data partnerships and cultivate strategic digital alliances, further enhancing Segumento's value proposition."

Commenting on the appointments, Segumento CEO Himanshu Pandey said, "Our vision is to position Segumento at the forefront of data intelligence and strategic partnerships. Anupama and Aniket are excellent additions to our team, perfectly aligning with our ambition to strengthen agency relationships, broaden our strategic reach, and expand our database and service offerings in India and Indonesia. Their expertise will be instrumental in advancing our growth and achieving new milestones."

With a rapidly expanding customer base in India and Indonesia, Segumento is poised to optimise its services and elevate its offerings through strategic leadership and innovation.