Mumbai: PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has announced its association with Disney+ Hotstar, to transform the advertising landscape for digital advertising.

The streaming platform has selected PubMatic to enable programmatic monetization of content across multiple buying channels, including audience-based and 1:1 private marketplace (PMP) and programmatic guaranteed campaigns.

PubMatic’s sell-side technology allows publishers to connect with a broad set of global buyers while allowing them to maintain control over their user experience and maximize revenue yield.

"We are thrilled to collaborate with Disney+ Hotstar," said PubMatic chief revenue officer, APAC Jason Barnes. "With a rich and diverse catalog of premium on-demand content, Disney+ Hotstar offers premium video advertising at scale for advertisers. By leveraging PubMatic’s sell-side technology platform, advertisers across India and globally can now reach vast and highly engaged audiences.”

“Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users, while delivering measurable results for our advertisers," said Disney+ Hotstar’s head of ads Dhruv Dhawan. "Utilizing sell-side technology like PubMatic offers the advantage of not limiting access to one set of buyers. This approach makes Disney+ Hotstar's highly engaged audiences available to a broad spectrum of advertisers, and ensures advertising is relevant and engaging for our users.”