Swastik unveils devotional music with AI-driven art

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Swastik unveils devotional music with AI-driven art

Music is composed and sung by acclaimed singer Harshit Saxena

Swastik

Mumbai: Swastik Productions bringing Indian history and mythology to life, is set to launch a groundbreaking project that merges traditional devotional music with cutting-edge AI-enhanced art.

Swastik is to announce "Achyutam Keshavam" the popular Bhajan of the Lord created this Janmashtami presented in the most unique form. The AI-elevated art featured in the video resonates with artistic expression, as it seamlessly merges the power of ancient wisdom with cutting-edge technology to create visually stunning, AI-generated art.

The visionary founder of Swastik, Siddharth Kumar Tewary has directed this music video and is all set to offer a vibrant and contemporary take on spiritual experiences, making them accessible and engaging for a new generation.

Music is composed and sung by acclaimed singer Harshit Saxena, who is very popular for his songs for Swastik's Shrimad Ramayan, and the many Bollywood hits he has to his credit.

The AI visualisation is done by the talented team at Raj VFX under the able guidance of multi-award-winning Chirag Bhuva.

As Swastik takes this bold step forward by integrating AI technology into its creative process, this teaser provides a sneak peek into the stunning visuals that will feature in this soulful and melodious rendition of 'Achyutam Keshavam.'

Swastik Productions claims that the upcoming song will potentially be the first-ever spiritual music video created using AI. This combination invites listeners to engage with the music on a deeper, more contemplative level, where sight and sound converge to evoke a profound sense of the divine. And is the first in the rollout of content Swastik has planned over the coming months.

The song will be released on YouTube and will be available on all major music platforms, including Spotify, Apple Music, YouTube Music, Amazon Music, and JioSaavn, reaching devotees and music lovers worldwide